Text and icons describing features of engineered packaging: ergonomic bottles, soft-touch plastics, smart caps, large fonts and QR codes
Person holding a bottle of Adapt shampoo against a plain background

Universal, inclusive design

Creating beauty products using universal design concepts means ensuring packaging is easy to use.
It means beauty for all and innovation that benefits everyone.
This is adapt beauty.


We developed clean, effective haircare with accessible packaging, skincare-inspired ingredients and universal design principles so more people can enjoy independent beauty routines.

Shop our ergonomic bottles with smart caps
Hand holding a bottle of Adapt Beauty cleansing shampoo against a purple background
With this in mind, we spent three years developing our ergonomic, soft-squeeze bottle with a smart cap. The cap twists and stays open, ensuring easy dispensing.
We partnered with Access 3D to design and 3D print our prototypes. We hope these products are the first of many beauty innovations that bring universal design to the forefront.
We are starting our endeavor with hair care and our vision is to become the number one, universal design beauty company, putting the consumer experience first.
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