Our approach

At Adapt Beauty, we approach haircare through the lens of human-centered
design and science.
Our products are developed to adapt and meet a range of physical needs because we believe the next frontier of beauty innovation is rooted in accessibility.
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Our packaging is engineered for ease

  • Ergonomic bottles for optimal
    grip
  • Soft-touch plastics for improved squeezability, and low-force
  • Easy-open caps
  • Large font labels with QR code
All intentionally designed to reduce strain and accommodate varying levels of dexterity, strength and visibility.
Our mission is to become the most inclusive beauty company in the world.
This means challenging the conventional design norms, integrating adaptive
principles into every stage of development, and ensuring that our products are not only high-performing, but usable by all.
Close-up of wavy brown hair

Our story

Adapt Beauty was born from a personal need and a powerful realization. Inspired by our co-founder's daughter, who faces motor and sensory challenges, we wondered why something as simple as washing your hair independently could be so hard.
What began as a way to support her quickly grew into something much more. We saw how accessible, intuitive packaging could empower not just her, but also our aging parents, a friend with MS, a neighbor with arthritis, and so many others.
Founded by women, Adapt Beauty exists to make beauty routines easier, more inclusive, and truly for everyone.

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connect with us

we want to know about you and your product interests